WHYDEN >

We stimulate brands with advance e-commerce strategies, new business directions, trailblazing insights, bold communication platforms.

WORK

Unraveling the LEGO buying experience

BRAND

LEGO

WORK

In-depth research on the purchasing process of LEGO in e-commerce

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We ran a qualitative study combined with an assisted online purchase with over 30 consumers. We reconstructed consumer journey, mapped critical moments in the buying process and identified areas with the potential to grow e-commerce sales.

Our research yielded valuable insights into the roles and motivations of both children and parents in the purchasing journey, unveiled new shopping occasions, and confirmed the budget allocations for buying gifts for children.

DELIVERABLES

Consumer journey

Shopping missions

Shopping occasions

Key purchasing periods

Consumer journey

Shopping missions

Shopping occasions

Key purchasing periods

Transforming consumer journey to shopping cart

BRAND

LEGO

WORK

E-commerce activation model based on consumer journey

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We designed e-commerce model focused on the product up-sell and new shopping occasions, that were unveiled in the consumer research.

The strategy addresses every stage of the consumer journey. It includes AI-driven guidelines for on-site activations, outlines a strategy for utilizing the landing page ecosystem and e-commerce mailing campaigns.

DELIVERABLES

shopping funnel

e-commerce activations

Shopping occasions

shopping funnel

e-commerce activations

Shopping occasions

Craft a winning strategy for music artists

BRAND

Record label company

WORK

Strategic training for Marketing, Digital and A&R Teams

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Music industry has enormous knowledge about audiences of artists. Spotify is the main source. Clever use of the particular statistics can tell a lot about an artist and his/hers career stage.

Our framework for Artist Growth Strategies emerged by blending brand-building knowledge and Spotify data. It determines a plan for marketing activations and effective communication for the artist at relevant career stage.

Framework was introduced and practiced on strategic training and workshops sessions for over 20 employees of the company.

DELIVERABLES

SPOTIFY DATA INSIGHTS

ARTIST GROWTH MODEL

STRATEGIC WORKSHOPS

SPOTIFY DATA INSIGHTS

Artist growth model

Strategic workshops

Decoding e-commerce activation layouts with AI insights

BRAND

LEGO

WORK

Data-driven manual for e-commerce activation design

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The design of e-commerce activation layout involves the art of minimalism and synthesis. Leveraging eye-tracking research and AI algorithms, we developed 12 practical guidelines for activations layout demonstrating:

how to present the product

how to select and crop product images and images with people

how to set up creative composition

what background color to choose

the optimal number of words in copy, size, color and type of the font

how to use branding

how to construct a CTA – what placement, what color, what size

DELIVERABLES

AI eye tracking

Data driven insights

Activation toolkit

AI eye tracking

Data driven insights

Activation toolkit

Amplify growth of a renowned design studio

BRAND

Mamastudio

WORK

Development strategy for the design studio

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Design studios are experiencing significant shifts as their clients undergo digital transformation. Digital branding is not just about beautiful pictures. Brands construct immersive experiences using a combination of visuals, animations, interactive elements, sound, and language.

We took a closer look at trends, players in the design, marketing and communication markets. We defined the studio’s strengths and weaknesses and mapped the brands’ current and future needs.

The new strategy includes a new positioning of the studio, a business strategy and a plan for the development of competences and the team.

DELIVERABLES

Category mapping

Brand positioning

Communication strategy

Implementation plan

Category mapping

Brand positioning

Communication strategy

Implementation plan

ABOUT

Whyden is a strategic consultancy boutique

We are a group of independent experts with international practice and experience from leading companies in digital marketing, e-commerce, research, communication, creation, design, and technology.

Approach

We are united by a collaborative innovation mindset. We ask questions, seek answers, and create solutions. We enjoy working in groups, testing, and implementing our concepts. We value friendly and authentic relationships – it’s a key way to break the comfort zone and reach groundbreaking solutions. We work with people and brands dedicated to doing good and making the world a better place.

Paweł Franke
Founder

SERVICES

Multidisciplinary strategic competences

Whyden supports selected companies, leaders, owners, and management boards in areas where they may be deficient in the necessary competences or resources.

Consumer Research

Consumer Insights

Customer Journey

Brand Strategy

E-commerce Strategy

Communication Strategy and Plan

Employer Brand Strategy

Media Strategy

Creative Concepts

Design Strategy

Brand Content

CONTACT

Talk to us or ask us anything

+48 799 344 741

hello@whyden.com

+48 799 344 741

hello@whyden.com